Grocery
Promos and click & collect
Promo notifications, click & collect confirmations and dedicated coupons for grocery via WhatsApp Business API.
Discover the sectorwhatsapp
The boost of Instant Marketing
Custom WhatsApp bot, scheduled sends with advanced segmentation and Utility messages integrated with inshop and intouch: the channel with the highest open rate, inside the suite.
- Custom WhatsApp bot tailored to your brand
- Instant or scheduled sends with advanced segmentation
- Utility messages integrated with inshop and intouch
Why whatsapp is your best choice
Features designed to accelerate your business and simplify management.
Custom WhatsApp bot
Automatic subscription to flyers for a specific store, store search and detail (hours, departments, services, info, ongoing promos), short collections, latest news and more tailored flows.
Instant or scheduled sends
Compose single messages or broadcasts and send immediately or schedule them in the campaign calendar.
Recipient segmentation
Filter by banner, variant and stores; build custom recipient lists by tag and customer attributes.
Live chat and history
View full conversation history and interact with customers in real time from a unified inbox.
Campaigns and analytics
Create promotional campaigns and track sent, read, failed and conversions for each campaign.
Templates and Utility integration
Template builder for Meta templates and Utility messages integrated across the inshop flow (order received, in preparation, ready) and intouch reward management.
See the WhatsApp service in detail
Browse the full deck: features, use cases and how we set WhatsApp Business up for your banner.
Immediacy
The message lands straight away and is read within minutes, not days.
Native push notification
No spam filter, no crowded inbox: the notification appears right at the top.
A conversation, not a broadcast
Customers can reply in the chat: they book, they ask, you sell in real time.
Rich content
Images, video, buttons and calls to action in the same bubble.
Built for grocery
Made for grocery retail
Flyers, promotions and stores: WhatsApp becomes the direct channel that takes every offer to the right shop, at the right moment. It is the use case the inpublish suite was born for — and where it works best.
A flyer that is always current
The flyer link updates itself with every new edition: no manual sends, no dead links.
Scheduled recurring campaigns
You schedule the weekly promotions once: the sends go out on their own, week after week, for every store.
Segmented by banner and store
Every customer gets their own store's flyer: lists filtered by banner, area and purchase behavior.
Grocery campaigns
Banner: inpublish market · 42 stores
Weekly calendar
M
T
W
T
09:00
F
S
S
Every Thursday morning · weekly recurrence
Recipient segments
Milan · frequent fresh buyers8.240
Rome · high-rotation promos6.120
Naples · new QR sign-ups2.980
42
Active stores
94%
Read
18%
→ store
Early adopters
Guided sign-up & drive-to-store
The customer picks their own store through the bot
Activated by QR code or LinkToChat: the bot guides the sign-up, answers automatically and sends customers to the right store.
01
Instant activation
A QR code at checkout, on the receipt or LinkToChat on social: the customer opens WhatsApp and the conversation starts.
02
Guided sign-up to the store
The bot walks the user through choosing their home store, simply and clearly.
03
Drive-to-store by ZIP code
The digits of the postcode or the name of the town are enough: the customer is pointed to the nearest store.
Why WhatsApp
The channel where customers actually read
It isn't one more channel: it's the one with the highest engagement of all. Messages land straight away, get read within minutes and can be answered.
98%
Open rate
vs ~20% for email
3 min
Average time to read
the most immediate channel
45×
CTR vs email
real engagement
2.5 bn
Monthly active users
the #1 messaging app
Sources: Meta / Sinch / Statista reports 2023–2024 · average EU email marketing benchmarks.
Channel comparison
WhatsApp vs email
For the same message, WhatsApp lands sooner, gets read more and costs less per customer reached.
| Comparison | ||
|---|---|---|
| Open rate | ~98% | ~20% |
| Time to read | 3 min | 6–48 h |
| Cost per contact | cents | fractions of a cent |
| 1-to-1 personalization | Native | Yes |
| Customer reply | In chat, instantly | Rare |
| Measurability | Delivered, read, clicked | Opens, clicks |
| Environmental impact | None | None |
No printing, distribution or logistics costs.
For every kind of business
A channel that works wherever there is a customer
Grocery chains, retail chains, independent shops, wholesalers, restaurants, hotels, salons, gyms, practices and service businesses.
Grocery & chains
Digital flyer and couponing
“New flyer: -30% on fresh produce this weekend. Show the coupon at the till.”
10:24
Retail & shops
New arrivals first
“Anna, the new collection has landed: your favourite pieces held until tomorrow.”
10:24
Wholesalers & B2B
Price lists and reorders in chat
“July price list ready. Want to repeat last month's order? Reply YES.”
10:24
HoReCa
Bookings and menu of the day
“Truffle menu tonight. Book your table in one tap 🍽️”
10:24
Services
Appointments and reminders
“A reminder of your Friday appointment at 15:30. Confirm with YES or change with NO.”
10:24
Franchise & multi-site
Updates store by store
“Your local store has new opening hours and services: see them here.”
10:24
Grocery flyer & broadcast
The week's flyer, straight into the customer's chat
The standout channel for supermarkets and retail chains: you send the digital flyer to lists segmented by banner and store, with a link that updates itself with every new edition. You see deliveries, reads and clicks in real time, with reports per campaign and per store.
- Segmented by banner, area and purchase behavior
- A flyer link always current — no manual sends
- Weekly recurring scheduling, store by store
- Reports per campaign: delivered, read, clicked, drive-to-store
Bot with store selection
The customer picks their own store through the bot
A custom bot that guides sign-up from a QR code at checkout or LinkToChat: the ZIP code or city is enough to point them to their nearest store. From there they receive their own store's flyer and their banner's updates — all without leaving WhatsApp.
- Guided sign-up to their home store
- Drive-to-store by postcode: nearest shop found automatically
- Menu, opening hours, services and shopping list right in the chat
- A smooth handover to a human operator when needed
How whatsapp works
From first contact to go-live, we walk you through it step by step.
1
Business account
WhatsApp Business API account verification and Meta approval.
2
Bot and templates
We configure your custom bot and get Meta templates approved.
3
Suite integrations
We connect inshop, intouch and other modules for Utility messages.
4
Growth
We launch the first campaigns and optimize on data.
Who whatsapp is for
Real-world use cases, from retail to grocery and growing small businesses.
Flyers and short collections
Customers subscribe and receive flyers and short collections for their preferred store.
Stores in chat
Store search, hours, departments, services, info and ongoing promos directly in the conversation.
Promotional campaigns
Broadcasts segmented by banner, variant or custom lists, with per-campaign analytics.
inshop orders
Automatic Utility notifications: order received, in preparation, ready for pickup or shipped.
intouch rewards
Reward request confirmation, shipping status and pickup from the reward catalog.
Customer care
Real-time chat with full history and handover to a human operator.
Who it's for
Built for grocery, retail, wholesale, HoReCa and specialty stores
Five verticals, one platform. We adapt flows, content and integrations to your industry.
Retail chains
Conversational shopping
Conversational shopping for retail chains: new collections, cart abandonment and after-sales care on WhatsApp.
Discover the sectorWholesalers
Conversational reorder
Conversational reorder for wholesalers with catalog, order confirmation and custom pricing directly in chat.
Discover the sectorHoReCa
Bookings and orders
Bookings, confirmations and orders for the HoReCa channel on WhatsApp with chatbot and human handover.
Discover the sectorSpecialty stores
Concierge and clienteling
Concierge and clienteling for specialty stores: one-to-one advice, product drops and VIP care.
Discover the sectorBrands that chose the Suite
Frequently asked questions
The most asked questions about whatsapp.
Ready to start with whatsapp?
Talk to one of our consultants — we'll show you the platform in action.
Keep exploring
Other Suite modules
Each module is great on its own and even better together. The highlighted ones seamlessly integrate with the one you're viewing.