Eyewear and lens e-commerce
A catalog of prescription glasses, sunglasses and contact lenses with filters by face shape, brand, material and color. Prescription lens configurator and pickup at the nearest store.
Why the suite fits
Concrete advantages for Optics
Online eye exam booking
Customers book their eye exam straight from the site or the app: the store's own diary, automatic confirmation and a WhatsApp reminder 24 hours before.
Standard or custom app
iOS and Android app in its standard version or fully customized for the store's brand, with digital card, prescription history and reminders for routine check-ups.
Multi-store website with local SEO
One CMS, many stores: each location gets its own page with opening hours, services, the optometrists on the team, Google Maps directions and a local collection lookbook.
WhatsApp for reminders and advice
Eye test recalls at 12 or 24 months, a note that the contact lens order is ready for collection, quick advice on the frame they liked — all over the official WhatsApp Business channel.
CRM with full customer history
A customer profile with purchase history, prescriptions (GDPR-compliant), frame preferences and scheduled contact lens re-ordering.
Modules in play
How the suite delivers value for you
inweb
Multi-store website
Brochure site with store pages, local SEO and eye exam booking.
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inshop
Eyewear e-commerce
Online store for glasses, sunglasses and contact lenses with a prescription lens configurator.
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inapp
Standard or custom app
iOS and Android app, standard or customized for the store's brand.
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intouch
Customer CRM
Profiling, segmentation and multichannel campaigns with prescription history.
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WhatsApp for opticians
Eye test reminders, collection notices and advice over the WhatsApp Business API.
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inpublish
Lookbooks & catalogs
Digital catalogs for sunglasses collections, seasonal drops and brand lookbooks.
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Scenarios that already work today
Scenario 1
Eye test recall
Automated flow: a WhatsApp reminder 12 months after the last test, online booking and push confirmation.
Scenario 2
Summer sunglasses drop
Lookbook published on the site, push notification in the app, WhatsApp story and an early-access coupon for each store's top customers.
Scenario 3
Contact lens re-ordering
An automatic WhatsApp alert when lenses are about to run out, with re-ordering straight from the app in one tap.
FAQ
Common questions
Do you integrate with optical management systems?+
Yes. We integrate with the main optical management systems via API or middleware, for stock, prescriptions and orders.
Can customers book an eye exam online?+
Yes. Booking from the site, the app or WhatsApp, synced with the store's diary.
Is it for single stores or only chains?+
Both. The suite scales from an independent store to chains with dozens of locations.
A suite built for your optician's store too.
Book a sector demo: we'll bring real examples from optical retail.