{"id":406,"date":"2024-12-19T10:10:06","date_gmt":"2024-12-19T10:10:06","guid":{"rendered":"https:\/\/blog.inpublish.it\/?p=406"},"modified":"2024-12-19T10:10:06","modified_gmt":"2024-12-19T10:10:06","slug":"case-history-un-natale-digitale-con-adhoc-cataloghi-interattivi-e-clickandcollect","status":"publish","type":"post","link":"https:\/\/inpublish.it\/blog\/2024\/12\/19\/case-history-un-natale-digitale-con-adhoc-cataloghi-interattivi-e-clickandcollect\/","title":{"rendered":"Case History: Un Natale digitale con Adhoc \u2013 Cataloghi interattivi e Click&amp;Collect"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"406\" class=\"elementor elementor-406\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cb53449 e-flex e-con-boxed parallax_section_no qode_elementor_container_no e-con e-parent\" data-id=\"cb53449\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-899423d elementor-widget elementor-widget-heading\" data-id=\"899423d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Adhoc e il Natale 2024: una storia di innovazione digitale<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e8e9162 e-flex e-con-boxed parallax_section_no qode_elementor_container_no e-con e-parent\" data-id=\"e8e9162\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7252f5d elementor-widget elementor-widget-text-editor\" data-id=\"7252f5d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Il Natale \u00e8 il momento pi\u00f9 atteso dell\u2019anno, ma anche il pi\u00f9 competitivo per chi opera nel settore della distribuzione. Per Adhoc, il desiderio di portare un tocco speciale alla stagione delle festivit\u00e0 si \u00e8 tradotto in un progetto digitale all\u2019avanguardia. Grazie a <strong>volantino interattivo<\/strong>, il tradizionale catalogo natalizio \u00e8 diventato uno strumento interattivo che ha trasformato il modo in cui i clienti scelgono e acquistano i loro regali.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2fd0c22 elementor-widget elementor-widget-heading\" data-id=\"2fd0c22\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">La sfida: far brillare il Natale in ogni punto vendita<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-46a9a22 elementor-widget elementor-widget-text-editor\" data-id=\"46a9a22\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Adhoc non voleva solo \u201cdigitalizzare\u201d il catalogo cartaceo: puntava a creare una <strong>connessione diretta tra clienti e negozi<\/strong>, offrendo un\u2019esperienza che combinasse la praticit\u00e0 dello shopping online con la personalizzazione del punto vendita locale. Inoltre, doveva integrare una soluzione che rendesse lo shopping pi\u00f9 fluido e veloce, come il <strong>Click&amp;Collect<\/strong>, per rispondere alle esigenze di chi cerca comodit\u00e0 senza rinunciare alla qualit\u00e0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ad0abd1 elementor-widget elementor-widget-heading\" data-id=\"ad0abd1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">La soluzione: cataloghi personalizzati e landing page su misura<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-54dd94f e-flex e-con-boxed parallax_section_no qode_elementor_container_no e-con e-parent\" data-id=\"54dd94f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d23cfcc elementor-widget elementor-widget-text-editor\" data-id=\"d23cfcc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Con l\u2019aiuto di volantino interattivo, Adhoc ha ridefinito la propria strategia digitale natalizia, implementando due strumenti chiave:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-15536ec e-grid e-con-boxed parallax_section_no qode_elementor_container_no e-con e-parent\" data-id=\"15536ec\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7be79b2 elementor-widget elementor-widget-image\" data-id=\"7be79b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"480\" height=\"480\" src=\"https:\/\/inpublish.it\/blog\/wp-content\/uploads\/2024\/12\/ART1.gif\" class=\"attachment-full size-full wp-image-410\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-998b9de elementor-widget elementor-widget-text-editor\" data-id=\"998b9de\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h4>1. <strong>Cataloghi interattivi personalizzati<\/strong><\/h4><p>Ogni punto vendita Adhoc ha ricevuto un catalogo digitale su misura, trasformando il tradizionale elenco di prodotti in un\u2019esperienza interattiva. Questi cataloghi includevano:<\/p><ul><li><strong>Indice dinamico<\/strong> per una navigazione rapida e intuitiva.<\/li><li><strong>Ricerca avanzata<\/strong> per filtrare i prodotti per categorie, prezzi o caratteristiche specifiche.<\/li><li><strong>Contenuti arricchiti<\/strong>\u00a0<b>e interattivi\u00a0<\/b>come descrizioni dettagliate, immagini ad alta risoluzione e curiosit\u00e0 sui prodotti, rendendo la navigazione pi\u00f9 interessante e coinvolgente.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0cbf071 e-grid e-con-boxed parallax_section_no qode_elementor_container_no e-con e-parent\" data-id=\"0cbf071\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7e4cded elementor-widget elementor-widget-image\" data-id=\"7e4cded\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"480\" height=\"480\" src=\"https:\/\/inpublish.it\/blog\/wp-content\/uploads\/2024\/12\/ART3.gif\" class=\"attachment-full size-full wp-image-420\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-96efb2a elementor-widget elementor-widget-text-editor\" data-id=\"96efb2a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h4><strong>2. Click&amp;Collect: praticit\u00e0 a portata di mano<\/strong><\/h4><p>Una delle funzionalit\u00e0 pi\u00f9 apprezzate \u00e8 stata l\u2019introduzione del Click&amp;Collect. Questa soluzione ha semplificato il processo d\u2019acquisto, consentendo ai clienti di:<\/p><ul><li><strong>Selezionare i prodotti<\/strong> direttamente dal catalogo online.<\/li><li><strong>Prenotarli<\/strong> e <strong>ritirarli<\/strong> comodamente nel punto vendita pi\u00f9 vicino. Questa integrazione ha risposto alle esigenze dei clienti che desiderano un Natale senza stress, con un\u2019esperienza d\u2019acquisto veloce e organizzata.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e904173 e-grid e-con-boxed parallax_section_no qode_elementor_container_no e-con e-parent\" data-id=\"e904173\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d335f73 elementor-widget elementor-widget-image\" data-id=\"d335f73\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"480\" height=\"480\" src=\"https:\/\/inpublish.it\/blog\/wp-content\/uploads\/2024\/12\/art2.gif\" class=\"attachment-full size-full wp-image-411\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1506cc5 elementor-widget elementor-widget-text-editor\" data-id=\"1506cc5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h4>3. <strong>Landing page dedicata alle festivit\u00e0<\/strong><\/h4><p>Abbiamo sviluppato una <strong>landing page centralizzata<\/strong> che ha racchiuso tutti i cataloghi in un\u2019unica piattaforma:<\/p><ul><li><strong>Design responsive<\/strong>: ottimizzato per dispositivi mobili, essenziale per raggiungere i clienti sempre in movimento.<\/li><li><strong>Cataloghi geolocalizzati<\/strong>: ogni utente poteva accedere facilmente al catalogo del proprio punto vendita di riferimento, trovando offerte e promozioni specifiche.<\/li><li><strong>Accesso diretto alle offerte di Natale<\/strong>: grazie a un\u2019interfaccia intuitiva, \u00e8 stato semplice scoprire i prodotti perfetti per ogni esigenza.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b1efa0e e-flex e-con-boxed parallax_section_no qode_elementor_container_no e-con e-parent\" data-id=\"b1efa0e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0d2b395 elementor-widget elementor-widget-heading\" data-id=\"0d2b395\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Risultati: il successo di un Natale digitale<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f1f7e89 e-flex e-con-boxed parallax_section_no qode_elementor_container_no e-con e-parent\" data-id=\"f1f7e89\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bf70dc8 elementor-widget elementor-widget-text-editor\" data-id=\"bf70dc8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>L\u2019implementazione dei cataloghi interattivi e della landing page dedicata ha rappresentato una svolta per Adhoc, migliorando l\u2019esperienza dei clienti e ottimizzando il processo di acquisto.<\/p><h3><strong>Coinvolgimento potenziato<\/strong>:<\/h3><p><span style=\"color: var( --e-global-color-text ); text-align: var(--text-align);\">i contenuti interattivi hanno reso il catalogo pi\u00f9 accattivante, invogliando i clienti a esplorare le offerte e a scoprire i prodotti con facilit\u00e0.<\/span><\/p><h3><strong>Processo d\u2019acquisto semplificato<\/strong>:<\/h3><p>grazie alla funzionalit\u00e0 Click&amp;Collect, i clienti hanno potuto scegliere e prenotare i prodotti desiderati con pochi click, riducendo tempi e complessit\u00e0.<\/p><h3><strong>Esperienza personalizzata<\/strong>:<\/h3><p>la landing page centralizzata, con cataloghi specifici per ogni punto vendita, ha consentito agli utenti di trovare esattamente ci\u00f2 che cercavano, favorendo una connessione pi\u00f9 diretta con il negozio locale.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e49050c e-flex e-con-boxed parallax_section_no qode_elementor_container_no e-con e-parent\" data-id=\"e49050c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8169182 elementor-widget elementor-widget-heading\" data-id=\"8169182\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Perch\u00e9 Adhoc ha scelto volantino interattivo<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b4dfb7a e-flex e-con-boxed parallax_section_no qode_elementor_container_no e-con e-parent\" data-id=\"b4dfb7a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0cbeac7 elementor-widget elementor-widget-text-editor\" data-id=\"0cbeac7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>La decisione di collaborare con volantino interattivo \u00e8 nata dalla necessit\u00e0 di creare una soluzione che andasse oltre il classico catalogo PDF, offrendo una piattaforma interattiva capace di migliorare l\u2019engagement e generare risultati concreti.&nbsp;<\/p><p>Le funzionalit\u00e0 di Click&amp;Collect e la personalizzazione dei cataloghi per ogni punto vendita si sono rivelate fondamentali per il successo del progetto.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-153679f e-flex e-con-boxed parallax_section_no qode_elementor_container_no e-con e-parent\" data-id=\"153679f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-541bc4c elementor-widget elementor-widget-heading\" data-id=\"541bc4c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Con un catalogo interattivo, il tuo Natale brilla di pi\u00f9<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e07cf94 e-flex e-con-boxed parallax_section_no qode_elementor_container_no e-con e-parent\" data-id=\"e07cf94\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f645808 elementor-widget elementor-widget-text-editor\" data-id=\"f645808\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Se anche tu vuoi trasformare i tuoi cataloghi in uno strumento interattivo che stupisca e converta, inpublish \u00e8 la soluzione perfetta. Non lasciare che i tuoi contenuti restino statici: porta la magia dell\u2019interattivit\u00e0 ai tuoi clienti, non solo a Natale, ma tutto l\u2019anno.<\/p><p>\ud83d\udc49 <strong>Prova gratis inpublish<\/strong> e scopri come creare esperienze digitali che fanno davvero la differenza!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f23b979 e-flex e-con-boxed parallax_section_no qode_elementor_container_no e-con e-parent\" data-id=\"f23b979\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a3f9c77 elementor-widget elementor-widget-image\" data-id=\"a3f9c77\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/inpublish.it\/signup\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"384\" src=\"https:\/\/inpublish.it\/blog\/wp-content\/uploads\/2024\/05\/Footer-blog-3.png\" class=\"attachment-full size-full wp-image-154\" alt=\"PROVA GRATIS INPUBLISH\" srcset=\"https:\/\/inpublish.it\/blog\/wp-content\/uploads\/2024\/05\/Footer-blog-3.png 1920w, https:\/\/inpublish.it\/blog\/wp-content\/uploads\/2024\/05\/Footer-blog-3-300x60.png 300w, https:\/\/inpublish.it\/blog\/wp-content\/uploads\/2024\/05\/Footer-blog-3-1024x205.png 1024w, https:\/\/inpublish.it\/blog\/wp-content\/uploads\/2024\/05\/Footer-blog-3-768x154.png 768w, https:\/\/inpublish.it\/blog\/wp-content\/uploads\/2024\/05\/Footer-blog-3-1536x307.png 1536w, https:\/\/inpublish.it\/blog\/wp-content\/uploads\/2024\/05\/Footer-blog-3-700x140.png 700w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Adhoc ha trasformato l\u2019esperienza dello shopping natalizio attraverso un\u2019innovativa strategia digitale. Grazie ai cataloghi interattivi personalizzati, ogni punto vendita ha potuto presentare offerte e prodotti in un formato accattivante e coinvolgente, favorendo un\u2019esplorazione pi\u00f9 intuitiva e dettagliata delle promozioni natalizie.<\/p>\n<p>Il servizio di Click&#038;Collect ha ulteriormente semplificato il processo di acquisto: i clienti hanno potuto sfogliare i cataloghi online, selezionare i prodotti desiderati e ritirarli comodamente in negozio, unendo la praticit\u00e0 del digitale al piacere del contatto diretto.<\/p>\n<p>A completare questa esperienza, una landing page dedicata ha centralizzato tutti i cataloghi interattivi, garantendo agli utenti un accesso rapido e immediato alle promozioni di ogni punto vendita, ottimizzando l\u2019intero percorso d\u2019acquisto.<\/p>\n<p>Questo case history dimostra come Adhoc sia riuscita a fondere tradizione e innovazione, offrendo un Natale pi\u00f9 semplice, efficiente e a misura di cliente.<\/p>\n","protected":false},"author":1,"featured_media":407,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13,10,7,11],"tags":[],"class_list":["post-406","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-history","category-interattivita","category-marketing","category-strategia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - 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